Podcasts are recently turning into a popular B2B marketing channel

Podcasts have been around for almost two decades, but the B2B marketing community is just beginning to tap into their potential.

Podcasts are a great way to reach new audiences and engage existing customers on a deeper level.

They also offer businesses an opportunity to build relationships with their leads and prospects over time—without feeling pushy or sales-like.

In this article, we delve into the power of podcasts as a B2B marketing tool and explore how you can seamlessly integrate them into your existing strategy. 

Get ready to unlock a world of possibilities with podcasts!

Podcasts are one of the biggest untapped B2B marketing channels to date

They are an excellent way to reach an audience and get your message out there.

Moreover, they can also be used as a powerful tool for promoting products and services, building brand awareness, or even recruiting talent. They are a great way to build trust, credibility, and authority in your industry.

They are also an excellent way to educate your audience, which is why they are so important in B2B marketing.

A podcast can help you build relationships with your target customers and make them feel like they know you or your brand better.

You can use podcasts to share knowledge and perspectives that will help people solve their problems or answer questions they have about a specific topic.

Podcasts are a popular B2B marketing channel.

Podcasts are growing in popularity and becoming more mainstream as a form of entertainment.

Over 500 million podcasts are downloaded every month in the United States alone! That’s a significant amount of listening time!

Podcasts allow you to reach your target audience directly through their ears, rather than their eyes.

You can talk directly to them about your brand or industry, providing valuable information that will help them make decisions about the products or services they want from you.

Moreover, because most people listen to podcasts while driving or doing other tasks that require both hands-free, it’s easy for listeners who hear something interesting during those times to take action by visiting your website later on.

Hopefully, this will lead to them making a purchase soon after landing on your website.

Ads on popular podcasts

Podcasts are a great way to reach the right audience.

Listeners are more likely to pay attention and engage with ads in podcasts than they would on TV or radio because they are more interested in what the host has to say.

This means that advertisers can target their ideal customers with greater precision than ever before.

Podcasts also have higher engagement rates than TV shows. People listen to podcasts at least three times longer per episode than they do on average for video content, according to Nielsen.

Moreover, because podcasts are listened to while driving, exercising, or doing chores around the house, they tend to be heard by more people and listened to all the way through by each listener.

This means that podcast advertising is more effective than traditional TV or radio ads.

Podcast listeners are also more likely to remember what they hear on a podcast because they’re actively engaged in listening rather than passively watching TV or listening to the radio.

Get started on your podcasting journey

Here are some tips to help you get started:

Choose a topic: 

The first step is to choose a topic that is relevant to your industry and target audience. 

Consider what questions your customers often ask, what challenges they face, and what topics are currently trending in your industry.

Select a format: 

There are several different podcast formats to choose from, including interviews, solo shows, and panel discussions. 

Consider which format would work best for your topic and audience.

Get the right equipment: 

You don’t need to break the bank on equipment, but you do need a few key items to get started. This includes a microphone, headphones, and recording software. 

There are many affordable options available, so do your research and choose what works best for you.

Plan your episodes: 

Before you start recording, plan out your episodes in advance. 

This includes creating an outline, deciding on the length of each episode, and scheduling guests if applicable.

Promote your podcast: 

Once you’ve recorded your episodes, it’s time to promote them. 

Share them on social media, your website, and other relevant channels. 

Consider reaching out to industry influencers or other podcasts to collaborate and cross-promote.

Remember, the key to a successful podcast is to provide value to your audience. 

Keep your content informative, engaging, and relevant to your industry. 

With some planning and effort, podcasting can be a powerful tool in your B2B marketing strategy.


Podcasts are a great way to reach your target audience and build trust. 

You can also use them to share valuable insights from your industry, promote products or services, and showcase thought leaders in the field who can share their expertise.

By incorporating podcasts into your B2B marketing strategy, you open up a world of possibilities. 

They offer a unique and engaging platform to reach and connect with your target audience. 

With their growing popularity, podcasts have become an effective way to share knowledge, build trust, and establish your brand as an authority in the industry.

Whether you’re just starting or looking to enhance your existing strategy, following the steps outlined above will set you on the path to podcasting success. 

Remember to choose a compelling topic, select the right format, invest in the necessary equipment, plan your episodes, and promote your podcast to reach your desired audience.

So, why wait?

Embrace the power of podcasts as a B2B marketing channel and watch your brand’s reach and influence grow. 

Start your podcasting journey today and unlock the immense potential that podcasts offer for building relationships, establishing authority, and driving business success.