Drive Conversions and Re-Engage Prospects with Powerful LinkedIn Ad Retargeting Campaigns

Are you ready to unlock the full potential of LinkedIn and drive conversions like never before?

If you’re seeking to re-engage prospects and turn them into long-term clients, then buckle up for an exciting journey through the world of powerful LinkedIn ad retargeting campaigns.

In this guide, we will explore the art of captivating your audience with tailored ads, leveraging LinkedIn’s massive professional network, and creating compelling landing pages and emails that will leave a lasting impact.

Get ready to revolutionize your marketing strategy and achieve unprecedented success on LinkedIn’s dynamic platform.

What is LinkedIn Ad Retargeting?

LinkedIn ad retargeting is a highly effective form of online advertising that allows you to re-engage with your prospects by displaying ads to them on the LinkedIn network.

By leveraging cookies to track users’ browsing history, LinkedIn ad retargeting presents ads to individuals based on their previous online activities.

LinkedIn ad retargeting offers numerous benefits, including exceptionally high engagement rates (ranging from 50-60%) and impressive conversion rates (averaging 10-20%).

Retargeting your ads on LinkedIn gives you the advantage of reaching a highly engaged and professional audience.

LinkedIn users are actively seeking industry insights, networking opportunities, and career advancements, making it an ideal platform to connect with prospects who are primed to engage with your brand.

Whether you’re looking to drive lead generation, promote thought leadership, or boost sales, LinkedIn ad retargeting empowers you to stay top-of-mind and drive meaningful results in the competitive digital landscape.

The Power of LinkedIn Ad Retargeting

With over 575 million members, LinkedIn stands as the largest professional network in the world.

This platform presents a unique opportunity to re-engage with potential customers who may have slipped through the cracks on your website or other marketing channels.

LinkedIn ad retargeting empowers you to reconnect with leads and customers who have previously visited your website but haven’t yet converted.

This capability is particularly advantageous for business-to-business (B2B) companies seeking to re-engage prospects and increase conversions through LinkedIn ads.

LinkedIn Ad Retargeting Campaigns: How They Work & Why They’re Effective

LinkedIn ad retargeting campaigns serve as one of the most potent methods for driving conversions on your website.

The vast database of LinkedIn enables you to target individuals based on their location, job title, industry, and more.

Consequently, you can create highly specific ads that reach the precise audience you desire.

Furthermore, LinkedIn provides a feature called “lookalike audiences,” allowing your ads to reach audiences similar to those who have already converted to your website.

The Importance of Targeting for Successful Re-Engagement Campaigns

When it comes to re-engagement campaigns, precise targeting is the key to success.

By targeting the right audience, you increase the likelihood of eliciting positive responses to your ads and driving click-throughs to your website or landing page.

LinkedIn offers a variety of powerful audience targeting options, including job title, company, and industry.

Utilizing these options allows you to connect with individuals who are genuinely interested in what you have to offer.

Another effective strategy is to target existing customers by using their email addresses as keywords.

This approach not only enables you to reach individuals who have already interacted with your business but also ensures that your ads remain relevant to them specifically.

For instance, if you’re a recruiter seeking candidates with specific experience or skills in a particular field, LinkedIn’s advanced targeting options allow you to display your ads exclusively to people who fit those criteria, increasing the chances of finding suitable candidates for the role.

How to Get Started with LinkedIn Ad Retargeting

To begin harnessing the power of LinkedIn ad retargeting, follow these steps:

  1. Sign up for a free trial of LinkedIn Ads if you haven’t done so already. This will grant you access to set up ad campaigns and test different strategies.
  2. Set up your campaign, selecting the ad type (text link or image), targeting options (job title, industry, or company size), and budget allocation.
  3. Create your ads, carefully selecting the audience(s) they should be shown to based on their profile information and interests. You can even utilize dynamic keyword insertion (DKI) to ensure that your audience sees relevant content when they click on an ad banner while browsing other websites or apps online. This dynamic approach can increase conversion rates by up to 25%.

Once your campaigns are properly configured within LinkedIn’s interface, gather data insights to evaluate their performance.

These insights will guide your decision-making process regarding the continuation of your campaigns in the future.

Unlocking the Potential of LinkedIn Ad Retargeting

LinkedIn provides an ideal platform for re-engaging prospects through highly targeted ads that deliver relevant content, products, or services based on their previous views or searches.

This capability allows you to establish direct communication with your target audience, who have already demonstrated interest in your brand or product category before revisiting your website, increasing the likelihood of conversions.

Moreover, by utilizing Custom Audiences, you can create lookalike audiences based on your existing customers or fans.

This enables you to reach new prospects who closely resemble your current customer base, significantly enhancing the potential for conversions from these leads.

Custom Audiences Can Be Created From Various Sources:

Custom audiences are a powerful tool in LinkedIn ad retargeting, allowing you to create targeted campaigns based on specific sources of engagement.

By leveraging these sources, you can reach individuals who have already shown interest in your brand or offerings.

Firstly, you can retarget people who have previously visited your website, ensuring your ads stay in front of those who have already expressed some level of interest.

Secondly, you can target individuals who have purchased from you, regardless of the purchase value.

Their willingness to invest in your products or services signals a higher likelihood of conversion.

Additionally, engaging with your page, such as liking or commenting on posts, can qualify users for retargeting.

Finally, individuals who have downloaded your valuable content, such as whitepapers or ebooks, have demonstrated a specific interest in your industry or solutions.

By creating custom audiences from these sources, you can precisely target your LinkedIn ad retargeting campaigns and increase the chances of converting these valuable leads.


LinkedIn is a powerful tool for B2B marketing, providing a platform where your prospects spend a significant amount of their time.

By implementing retargeting ads, you can effectively re-engage these leads, make your brand more memorable, and ultimately drive conversions.

Take advantage of LinkedIn’s ad retargeting capabilities to reconnect with prospects, display tailored ads, and guide them toward becoming long-term clients.

Remember, targeting the right audience is crucial, and LinkedIn offers robust options to help you precisely reach the individuals most likely to convert.

Get started with LinkedIn ad retargeting today and unlock the full potential of this influential platform.